Donate today to support concerts, careers, and community!
The UC Theatre was founded in 2012 by the Berkeley Music Group (BMG) as a 501(c)(3) non-profit organization. We operate The UC Theatre - an independent community-minded 1,400 capacity multi-tiered live music venue, with youth education programs. Our mission is to present a vibrant and diverse range of live performances to advance the understanding and appreciation of music, culture, and education in the Bay Area. We provide inclusive, diverse, and culturally rich music programming including; Tinariwen, Green Day, Run The Jewels, Natalia Laforcada, Clozee, Todrick Hall, Steel Pulse, Kehlani, Mulatu Astatke, Kolohe Kai, Taj Mahal, The Story So Far, Toro y Moi and more, as well as transformative youth education programs.
Our Concert Career Pathways (CCP) Education Program seeks to remove the barriers of entry into the music business for underserved communities. We teach young people ages 17 to 25 the technical, creative, and business aspects of concert and event promotion. This nine-month experiential workforce development program is free to the participant and costs The UC Theatre $12,500 per intern, from support from our community and donors like you! Our program develops critical and creative thinking skills necessary to become successful in the 21st-century workplace. Our Concert Career Pathway Grads come from diverse backgrounds; 50% are young women, 70% are people of color, and over half are from low-income households. 80% of our program graduates have been successfully placed in jobs.
In general, music industry management programs, like many industries in the United States, lack equity, diversity, and inclusion. The UC Theatre believes that bringing together young leaders from a variety of backgrounds with diverse perspectives will help create a more equitable and diverse industry and provide a space for underserved youth to have their voices heard by their peers, some of whom come from more privileged backgrounds, providing exposure to and immersion in diverse voices and ideas. This unique management program supports up-and-coming leaders of the Bay Area that hold promise for re-imagining the music industry in ways that advance intergenerational and multicultural leadership, inclusion, and equity.
The UC Theatre Annual Fund:
Please support all of the community benefits outlined above, and donate to Annual Fund to cover our organization’s operating costs, Education Program, and ensure that we will continue our mission to present a vibrant and diverse range of live performances to advance the understanding and appreciation of music, culture, and education.
Concert Careers Youth Education Program:
Our Concert Career Pathways Youth Education Program (CCP) teaches young people ages 17 to 25 the technical, creative, and business aspects of concert and event promotion. This nine-month experiential workforce development program develops critical and creative thinking skills necessary to become successful in the 21st-century workplace. Our hands-on work-based learning model is a combination of free workshops and paid internships. We offer these programs to youth attending local schools, under-served youth through partnerships with established non-profit community organizations, and to the general public.
Other Ways to Give:
There are many ways to support The UC Theatre, including Monthly Donations, Major Gifts, Planned Giving, and Gifts of Appreciated Stock.
Did you know that appreciated stock with big gains is the most tax-effective way to give?: A gift of appreciated stock (that has been held for more than one year) to a non-profit organization such as Berkeley Music Group can provide you (donor) with two tax benefits: (1) a charitable deduction equal to the average price of the stock on the day it transfers into BMG’s account and (2) avoidance of any capital gains tax on the appreciated stock. Please consult with your tax accountant.
If you would like more information about other ways to give or on becoming a Producers Circler or Founders Circle member, please contact:
David M. Mayeri at [email protected]
Monica Motta at [email protected]