The Event Business and Leadership Training program is for members of our Youth Advisory Board (YAB) and and Concert Career Pathways interns and graduates to further develop technical, business and leadership skills in the following:

• Marketing
• Development
• Talent Buying
• Education Program Development
• Special Events Management
• Venue Management
• Merchandise Management

The music industry, like many industries in the United States, lacks equality, diversion, and inclusion. The UC Theatre believes that bringing together young leaders from a variety of backgrounds with diverse perspectives will help create a more equal industry and provide a space for underserved youth to have their voices heard by peers – some of whom come from more privileged backgrounds – providing exposure to and immersion in diverse voices and ideas. This unique program supports up-and-coming leaders of the Bay Area that collectively re-shapes the music industry in ways that advance intergenerational and multicultural leadership, inclusion and equity.

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