Our Mission

Berkeley Music Group

The UC Theatre Taube Family Music Hall, operated by Berkeley Music Group (BMG), is an independent, community-minded 1,400-capacity live music venue and educational hub founded in 2012 as a 501(c)(3) nonprofit.

Our mission is to present a multicultural, multigenre mix of local, national, & live concerts to advance the understanding and appreciation of music, culture, and education in the Bay Area. We provide inclusive, diverse, and culturally rich music programming such as: Tinariwen, Green Day, Run The Jewels, Natalia Laforcada, CloZee, Todrick Hall, Steel Pulse, Kehlani, Mulatu Astatke, Kolohe Kai, Taj Mahal, The Story So Far, Toro y Moi, and more. Our work is rooted in the belief that diverse representation onstage and behind the scenes enriches our community.

At the heart of our mission is the Concert Career Pathways (CCP) Workforce Development Program, a free nine-month workforce development initiative designed to dismantle barriers to entry for marginalized young people, particularly those who are BIPOC, LGBTQ+, women, non-binary, or low-income. Through experiential learning, paid internships, leadership cultivation, mentorship, and individualized support, CCP prepares youth ages 17–25 for technical, creative, and business careers in music and live events.

Our CCP Grads come from diverse backgrounds. For example, our 2023-24 cohort was 52% female, 11% non-binary, 70% BIPOC, 44% LGBTQ+, and 56% lived below the poverty line. Each year, at least 80% of our graduates secure career path employment in the field within 3 to 6 months.

Despite the wealth in the Bay Area, young adults, particularly low-income youth of color, struggle to find educational opportunities that lead to living-wage jobs. CCP provides hands-on job experiences, fostering the understanding of work as an integral and satisfying aspect of life, and connecting youth passionate about the music business to a field in which there are current job opportunities and career ladders. Now more than ever, removing the barriers to entry in the workforce for people of color and the LGBTQ+ community is critical to embrace and support.

The UC Theatre believes in empowering young people to become collaborators, contributors, and changemakers in their chosen fields. We center self-advocacy, confidence-building, and teamwork skills critical for fostering a more inclusive and equitable industry. This unique management program supports up-and-coming leaders of the Bay Area who hold promise for re-imagining the music industry in ways that advance intergenerational and multicultural leadership, inclusion, and equity.

The UC Theatre is committed to equity in its support and advocacy and seeks to create and encourage opportunities for people of color, women, non-binary, LGBTQ+, veterans, and people with disabilities. We are committed to creating and upholding a safe space for our staff and customers where respectful conversations around diversity, equity, inclusion, and accessibility can continue to happen. The UC Theatre makes an ongoing commitment to prioritize DEI initiatives and learn more about best practices and approaches to DEI in the live performance industry. Through this, we provide resources and professional development opportunities to support our members in doing the same for their businesses.

We look forward to seeing you at The UC Theatre sometime soon!