CCP: a free, 9-month career launchpad in live music

Concert Career Pathways is The UC Theatre’s flagship workforce development program, a tuition-free, paid, nine-month training program for young people aged 17– 25 from marginalized communities across the Bay Area. We don’t just teach the music industry. We put participants inside it.

Cohort 11 applications are open — Apply by May 15, 2026
Free, 9-month program · Ages 17–25 · Paid internships · Career placement ·
Apply: education@theuctheatre.org

80%

Placed in careers within 3–6 months

9 mo.

Full program length

10+

Cohorts completed

60+

Partner employers

What makes CCP different

Most music industry programs teach theory. CCP puts participants to work in a real 1,400-capacity venue, alongside real professionals, with real stakes. Our Professional Partner Network includes industry leaders across Oakland, Berkeley, Richmond, and San Francisco who don’t just teach: they mentor, they supervise internships, and they hire.

“Today, 80% of our leadership team is BIPOC, and 64% are CCP graduates building long-term careers in the live music ecosystem.”

— David M. Mayeri, Founder & CEO

CCP is built as a flexible, participant-centered pipeline. A young person might live in Oakland, train in Berkeley at The UC Theatre, and complete their paid internship in San Francisco, wherever the best-fit opportunity is. Placements are matched to each person’s goals, career track, and geography.

The program, phase by phase

1

Intro & advanced workshops

Aug – Nov

Co-facilitated with industry professionals, workshops build foundational knowledge across all core disciplines: event production, marketing, talent buying, venue management, front-of-house operations, nonprofit administration, fundraising, live sound, lighting, and digital storytelling. Participants explore before they specialize.

2

Shadow shifts

Sep – Nov

50 hours of observational experience embedded in real shows and operations at The UC Theatre. Participants watch professionals at work across every department, ask questions, and begin to identify which career paths align with their passions and goals. Helping them determine where to go deep.

3

Paid internship

Jan – May

8–14 hours per week of supervised, hands-on professional experience alongside UC Theatre staff and industry mentors. Participants are paid hourly and placed based on their career track, geographic preference, and post-graduation opportunity, whether in San Francisco, Oakland, Richmond, or Berkeley. The program flexes around the participant, not the other way around.

4

Speaker series

All Year: Sep - May

Accomplished leaders from diverse backgrounds share their real journeys, the challenges, the defining moments, the strategies that worked. Speakers demystify paths into the industry and give participants a clearer, more honest picture of what a career in music actually looks like.

5

Industry tours & networking

All Year: Sep - May

Monthly behind-the-scenes tours at Bay Area venues, festivals, ticketing companies, and creative-economy businesses. Participants build their professional network through our Partner Network events, meeting the employers and mentors who actively recruit CCP graduates.

6

CCP Presents — real show, real stakes

Spring

Every cohort produces an actual concert at The UC Theatre, from artist research and booking to marketing, day-of operations, and post-show profit & loss analysis. Groups of 4–6 each take on core roles: talent buyer, marketing lead, production manager, box office, and project manager. The most profound learning comes from doing it for real.

Skills you’ll build

Event Production
Talent Buying
Marketing
Digital Storytelling
Live Sound Engineering
Lighting Design
Venue Management
Box Office Operations
Budgeting & P&L
Nonprofit Admin
Fundraising
Grant Writing
Project Management
Leadership Development
Community Engagement
Networking

Who we Serve

CCP participants reflect the communities the music industry most often overlooks. We recruit actively across the Bay Area and provide wraparound support, travel stipends, meal access, mentorship, and holistic guidance, so that economic hardship is never a barrier to participation.

75%

BIPOC

50%

Women

37%

LGBTQ+

54%

Below poverty line

Equity-driven access & retention

Paid internship wages · Transportation stipends · Meal access · Mentorship · Holistic wraparound support · Flexible placement geography · Management track for graduates

Tomorrow's Leaders

CCP isn’t just entry-level job training. It’s the beginning of a career arc. Select graduates enter our Management Training Program, building strategic thinking, professional networking, and leadership skills needed to reshape the music industry from the inside. Today, the majority of The UC Theatre’s own leadership team are CCP alumni.

We believe that bringing together young leaders from a variety of backgrounds, with diverse perspectives, lived experiences, and community ties, will produce a more equitable, more creative, and more resilient music industry. That’s not idealism. It’s already happening.

Apply or Get Involved

Applications for Cohort 11:

education@theuctheatre.org

Partner with CCP (internship hosts, speakers, employers)

development@theuctheatre.org

Support CCP financially:

donate@theuctheatre.org

Concert Career Pathways

Applications for Cohort 11 are live. Please submit your application by May 15th, 2026.

MORE ABOUT THE CONCERT CAREER PATHWAYS PROGRAM

Currently in its 9th Cohort, the CCP program is the UC Theatre's flagship workforce development program, dedicated to providing accessible opportunities in the live music industry for people from underserved communities. Our mission is to offer hands-on training and educational experiences for young adults between the ages of 17-25 and guide them towards a career in the concert industry.

Program Timeline:

  • Phase 1: Intro Workshops - August 2025
    • Program Orientation
    • Intro to Concert Promotion
    • Intro to Community Development and Education
    • Intro to Front of House Operations
    • Intro to Marketing Operations
    • Intro to Production Operations
    • Intro to Talent Buying
  • Phase 2: Shadow Shifts - September - November 2025
    • 50 hours, 8-14 hours a week
    • Shadow The UC Theatre Staff and gain a deeper understanding of all aspects of how a venue operates
  • Phase 3: Paid Internship - January 2025 - May 2026
    • 8-14 hours a week
    • Become an intern for a department at The UC Theatre and work closely with a team that will help prepare you for a career in the music live industry.
  • Additional Programming: September 2025 - May 2026
    • Advanced Workshops
    • Speaker Series Sessions
    • Industry Tours
    • CCP Presents Event Challenge

Concert Career Pathways program participants have the opportunity to learn best practices in production management, event coordination, stagehand, floor staff, live sound engineering, lighting design, event budgeting, box office operations, marketing, social media promotion, booking and more.

This free nine-month experiential workforce development program develops critical and creative thinking skills necessary to become successful in the 21st-century workplace, providing opportunities that both empower young people and strengthen the local economy.

  • Workshops Series (6 Sessions): Workshops are co-facilitated with industry professionals and provide a foundation in multiple aspects of concert promotion such as Marketing, Front of House Operations, Production, Nonprofit Development, and Community Engagement, and Talent Buying.
  • Paid Internships: Participants who have successfully completed the workshop series will work under the direction of The UC Theatre staff and alongside industry professionals for 8-14 hours per week at The UC Theatre. Interns get hands-on training with staff in all disciplines and are paid on an hourly basis.
  • Advanced Workshops Series: The Advanced Workshops are facilitated by The UC Theatre’s staff and offer a deeper understanding of multiple aspects of concert and event promotion such as Live Sound Engineering, Lighting Design, Digital Marketing, Special Event Operations, Bar Operations, and Talent Buying.
  • Industry Tours: Participants are exposed to a variety of career opportunities through behind-the-scenes tours at Bay Area music/concert venues, performing arts organizations, music festivals, ticketing agents, and other music and entertainment-related businesses.
  • Networking Opportunities: Participants will have the opportunity to network with a variety of music industry professionals through our Professional Partner Network.

Our CCP Graduates and Participants come from diverse backgrounds.

Despite the wealth in the Bay Area, teenagers and young adults, particularly low-income youth of color, struggle to find educational opportunities that lead to living-wage jobs. CCP provides hands-on job experiences, fostering the understanding of work as an integral and satisfying aspect of life, and connecting youth passionate about the music business to a field in which there are current job opportunities and career ladders. Now more than ever removing the barriers to entry in the workforce for people of color and the LGBTQ+ community is critical to embrace and support.

In general, music industry management programs, like many industries in the United States, lack equity, diversity, and inclusion. The UC Theatre believes that bringing together young leaders from a variety of backgrounds with diverse perspectives will help create a more equitable and diverse industry and provide a space for underserved youth to have their voices heard by their peers, some of whom come from more privileged backgrounds, providing exposure to and immersion in diverse voices and ideas. This unique management program supports up-and-coming leaders of the Bay Area that hold promise for re-imagining the music industry in ways that advance intergenerational and multicultural leadership, inclusion, and equity.

The UC Theatre thanks our individual donors, foundations and corporate supporters who help make our workforce development program possible:

Amazon ~ Bayer Development Agreement Funding ~ City of Berkeley ~ Kimball Foundation ~ Quest Foundation~ Taube Philanthropies ~ Foundation for Jewish Life & Culture


This project is supported by the STEAM Fund of the Amended and Restated Development Agreement between the City of Berkeley and Bayer

Find out about Chris’s experience working as a mentee in the Concert Career Pathways Program below!

BUMBERSHOOT WORKFORCE DEVELOPMENT PROGRAM APPLICATION OPEN UNTIL MARCH 15, 2024:

Bumbershoot Arts and Music Festival, now operated by non-profit Third Stone, is the Pacific Northwest’s Largest Music Festival and is celebrating its 50th anniversary in 2023. Strategically tied into the main campus festival event, Third Stone will also be launching a tuition free and paid workforce development program, designed to remove barriers of entry to the creative workforce. Third Stone’s mission is to help foster an inclusive, energized, and sustainable arts economy in the Pacific Northwest through festival, artistic spectacle, and community driven programming.

Third Stone is partnering with The UC Theatre’s Concert Careers Pathway (CCP) program, in Berkeley, CA, who have placed 80% of their graduates into jobs. Like the CCP Program, Bumbershoot Workforce Development Program serves 15-20 participants, ages 17 to 25, to work alongside seasoned live event and concert business professionals.

For any additional inquiries about Concert Career Pathways at The UC Theatre, please email education@theuctheatre.org

Please donate today to the Concert Career Pathways Program to help us build more capacity to graduate more participants and jumpstart their careers.

If you would like more information about other ways to give or on becoming a Producers Circle or Founders Circle Member, please contact:
David M. Mayeri at development@theuctheatre.org
Joan Rosenberg at development@theuctheatre.org

Join us today to make a difference at our beloved The UC Theatre!